Inspired by the Maison concept, the flagship was thoughtfully designed by Creative Director Rania Naim to create a destination where guests are invited to explore the world of Jacques Fath Parfums in depth.

“This address, located just below my office at 12 Avenue Victor Hugo, holds a very special significance for me. This is the very place where all of Jacques Fath’s emblematic fragrances were born, including the legendary Iris Gris / L’Iris de Fath. I wanted this flagship to be much more than just a boutique: a genuine space for discovery, exchange, and sharing for every visitor,” shares Naim.

Set in a traditional Parisian environment, the brand’s nearly 80-year heritage is brought to life through thoughtfully curated experiences that transcend traditional retail. Every detail, from the interior design to the digital activations, reflects a commitment to offering richer, deeper experiences—celebrating the artistry, history, and innovation that define the house where every scent is a story, rich with memory and emotion.

“To celebrate the craftsmanship that is very dear to me, I imagined a symbolic and authentic gesture: a hanging basket linking my office window directly to the boutique. In this way, each Iris Gris box, prepared with utmost care by my own hands, is sent through this basket, and handed directly into the hands of the customer. This ritual highlights the human and artisanal dimension of our company,” says Naim. “It’s important to me to remind people that Jacques Fath is not a big industrial machine, but a dynamic team, where talented perfumers have a voice. We are a family house of niche perfumes, where passion, authenticity, and know-how take precedence over everything.”